
The MVP
Become the partner they can’t picture working without.
The best providers aren’t chosen on price, and they’re never the cheapest. They’re kept because they’ve become the most valuable voice in the room. This is where you step into that standard.

The Six Disciplines: Customer Success Assessment
Four minutes to see where your practice stands across the six disciplines of customer success from the book, and whether MSP to MVP is worth a deeper read for your team.
How it Works
From Insight to Your Next Move
Explore the method, see where you stand, and decide what to do next.
Big Ideas
Twelve interactive frameworks from MSP to MVP. Explore the ideas behind a stronger Customer Success operating model.
Explore the Big Ideas →
Assessment
A four-minute diagnostic across six disciplines. See where your practice stands and bring the result with you.
Take the Assessment →
Ask Chris
Have a question about your result or a discipline? Get guidance grounded in the book and real practice.
Ask Chris a Question →
Strategy Session
Bring your Customer Success Assessment results. We will map the one move that gets your most ready client to say the next statement by next quarter.
Free 30-Minute Strategy Session →
The Premise
Two decades in, reliability is the price of entry, not the differentiator.
When every provider keeps the systems running, clients default to comparing on price. The work that makes you indispensable happens after the contract is signed. It has a name, and it can be practiced.
Capable. Responsive. Replaceable.
- Measured by uptime and tickets closed
- Value is assumed, rarely seen
- The relationship flattens into a utility
- Renewals turn on price
The most valuable partner in the room.
- ✦ Measured by the client’s business outcomes
- ✦ Value is made visible, on purpose
- ✦ Invited into the strategic conversation
- ✦ Renewals turn on trust
The Read
Where do you stand among serious operators?
Three honest reads. Not a score. A placement. See the standard the most valuable partners hold, and the distance to it.
Your placement
Answer the three reads on the left. Your standing settles onto the ladder of maturity, and the standard the MVPs hold comes into view.
The Practice
This is how the most valuable partners run their week.
Not a course to finish. A practice to keep. The disciplines the indispensable operate by, in the rhythm of real client work.
Set the Direction
Decide who you serve and how. A clear customer success strategy is the foundation of becoming indispensable.
Validate with Clients
Make your value visible and speak the client's language, so the work is seen, not assumed.
Plan the Operation
People, process, and technology, working as one repeatable engine that scales beyond heroics.
Free 30-Minute Strategy Session
Bring your Customer Success Assessment results. We will map the one move that gets your most ready client to say the next statement by next quarter.