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Privacy Policy

Last Updated: 9/22/25

Introduction

msp2mvp.com (the “Site”) is a provider of content and web-based software applications. We respect your privacy and are committed to protecting your personal information. This Privacy Policy describes the information we collect from you, how we use and share it, and your rights regarding that information. By using our Site or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

Information We Collect

We collect both personal information that you voluntarily provide and technical data collected automatically:

  • Information You Provide: When you fill out contact forms, register for an account, or otherwise interact with our Site, we collect personal information such as your name, email address, company name, and any other details you choose to provide. This may include associated company details if you sign up on behalf of a business. For example, if you register or contact us, you might provide your name, work email, company affiliation, and similar identifiers.
  • Information Collected Automatically: As you use our Site, we automatically collect certain technical information about your visit. This includes data like your Internet Protocol (IP) address, browser type and version, device identifiers, and usage details (e.g. pages viewed, time spent, and referring website). We obtain this information through cookies and analytics tools (described below) that track your browsing actions and patterns. This technical data helps us understand how you interact with the Site.
  • Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience. Cookies are small files stored on your device that contain information about your visit. For instance, cookies remember your preferences and collect aggregated usage data. We also utilize third-party analytics services (such as Google Analytics) that use cookies to collect information on how users engage with the Site, including approximate geographic location, pages visited, and other usage metrics. Importantly, we do not collect personal information through cookies, and analytics data is used in aggregate form. We may anonymize or truncate IP addresses collected by our analytics tools to protect your privacy. You can learn more about how we use cookies and your choices in the Your Rights & Choices section below.

How We Use Your Information

We use the collected information for the following purposes:

  • Providing and Improving Services: To operate the Site and our web-based applications, fulfill requests you make, and improve our offerings. For example, we use your information to create and manage user accounts, personalize content, and improve user experience and functionality of the Site. We also analyze how users navigate and use our services (through analytics data) to make improvements and optimize performance.
  • Customer Support: To respond to your inquiries, support requests, or feedback. If you contact us via a form or email, we will use your provided contact information (like email address or company name) to communicate with you and resolve issues.
  • Marketing and Communications: To send you updates, newsletters, or marketing communications about our services or related content that may interest you (only if you have opted in or as permitted by law). We may use your name and email to send promotional emails or inform you about new features. You can opt out of marketing communications at any time as described in Your Rights & Choices below.
  • Analytics: To gather analytical information about traffic and user behavior on our Site. This helps us understand our audience size, which content or features are most popular, and the effectiveness of our marketing or content strategy. For example, we use aggregated data (such as overall page visit counts and trends) to make informed decisions on improving the Site’s content and design.
  • Service Improvement: In general, we use information to maintain and enhance our services. This includes debugging and troubleshooting, testing new features, and monitoring usage to ensure the Site is secure and performing properly. We may also use feedback or usage trends to develop new content or software features aligned with user needs.

We will only use your personal information for the purposes above or for compatible purposes. If we need to use it for any other purpose, we will seek your consent or provide required notice.

How We Share Your Information

We do not sell your personal information to third parties. However, we may share or disclose information (only as necessary) in the following circumstances:

  • Affiliated and Parent Companies: We may share data with our parent company, Top Down Ventures, and any affiliated organizations or donors that support msp2mvp.com. This is done to facilitate the services we offer, for oversight, or as part of routine business operations. Any parent or affiliated entity receiving personal data will handle it according to this Privacy Policy or equivalent protections.
  • Service Providers: We share information with third-party service providers and partners who perform services on our behalf. For example, this includes hosting providers, cloud storage services, analytics providers, email communication platforms, or other IT service companies. These service providers are given access only to the information necessary to perform their functions and are contractually obligated to protect your information and use it solely for providing services to us.
  • Donors or Sponsors: In cases where our services are funded by donors or sponsors, we may share certain usage statistics or aggregate information with those donors (for example, user engagement metrics or the overall impact of the project). This would typically not include personal identifying information, or if it does, we will ensure such sharing is done in compliance with privacy laws and, where required, with your consent or in anonymized form.
  • Legal Compliance: We may disclose your information if required to do so by law or legal process. For instance, we will share data to respond to a subpoena, court order, or government request. We may also disclose information if we believe it is necessary to comply with applicable laws, to protect our rights or the rights and safety of others, or to investigate and prevent fraud or security issues.
  • Business Transfers: If msp2mvp or Top Down Ventures is involved in a merger, acquisition, asset sale, or other corporate transaction, user information might be transferred to the successor or new owner as part of that deal. If such a transfer occurs, we will ensure the new entity continues to respect your personal data in line with this Privacy Policy. We will notify users via the Site or email if any ownership change affects how your personal data is used.
  • With Your Consent: In cases where you have explicitly given consent for us to share your information with third parties, we will do so according to the terms of your consent. For example, if you agree to let us share your details with a partner for a joint event or if you request us to introduce you to a third-party service, we will share accordingly. You are free to withdraw such consent at any time.

In all sharing scenarios, we aim to disclose only the minimum information necessary. Any third parties that receive personal data are expected to handle it with appropriate confidentiality and security.

Cookies and Analytics

As noted, we use cookies and similar technologies on our Site. These technologies serve several purposes:

  • Essential Cookies: Some cookies are necessary for the Site to function properly, such as keeping you logged in or remembering your settings. Without these, certain features may not work.
  • Analytics Cookies: We use analytics tools (like Google Analytics) to collect information about how visitors use our Site. This includes data such as pages visited, time on site, browser type, and referring source. The information obtained through analytics cookies helps us understand user behavior and improve our content and services. We have configured our analytics to avoid collecting directly identifying information whenever possible (for example, by anonymizing your IP address in Google Analytics). The data we get from analytics is typically aggregated and used to identify trends (e.g. which pages are most popular).
  • Functionality Cookies: These cookies remember choices you make (such as your region or preferred language) to provide a more personalized experience. They can also be used to provide certain features, like remembering your preferences between sessions.
  • Advertising/Tracking Cookies: Currently, msp2mvp.com does not display third-party ads, and we do not use advertising cookies. If this changes in the future, we will update this policy. We may use cookies to promote our own content (for example, to track conversions if we announce a new feature), but we do not use third-party targeted advertising as of the latest update of this policy.

Your Cookie Choices: Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies or alert you when a cookie is being placed on your device. Please note that if you disable or reject cookies, some parts of our Site may be inaccessible or not function properly. For example, you might not be able to log in or some interactive features could be disabled.

Additionally, Google Analytics offers its own opt-out options (such as a browser add-on) if you wish to prevent analytics data collection. You can also use your browser’s “Do Not Track” feature; while our Site does not currently respond to DNT signals in a different manner, you can still control cookies as described above.

Data Security

We take the security of your personal information seriously and implement appropriate measures to protect it. We use industry-standard administrative, technical, and physical safeguards to secure data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (e.g., using HTTPS for our Site), firewalls and access controls to our servers, and regular monitoring for vulnerabilities or breaches. While we strive to protect your information, please understand that no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of your data. You share and transmit information at your own risk, but we will promptly notify you (and any applicable regulators) of any data breach that compromises your personal information, as required by law.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. In general, this means we will keep your information for as long as you maintain an account or relationship with us, and for a reasonable period thereafter. For example, if you have an account, we will retain your registration information while your account is active. If you contact us with a support inquiry, we may retain that correspondence to track our service performance. We also keep some data for analytics, security, and business records. When personal information is no longer needed, we will securely delete or anonymize it. If you request deletion of your data (see Your Rights & Choices below), we will honor that request where possible and will only retain the minimum information required to comply with legal obligations or legitimate business needs (such as recordkeeping or fraud prevention).

International Data Transfers

msp2mvp.com is based in Canada, but the personal data we collect may be stored or processed in other countries. Specifically, our parent company (Top Down Ventures) is headquartered in Canada, and many of our service providers may be located in the United States or other jurisdictions. This means that if you are using our Site from outside of Canada, your information could be transferred across international borders to servers in countries whose privacy laws may differ from those in your country of residence. We will take steps to ensure that appropriate safeguards are in place for these transfers, such as relying on standard contractual clauses or ensuring that service providers are certified under relevant data protection frameworks. By using the Site and providing information to us, you consent to the transfer of your personal data to Canada and any other country in which we or our service providers maintain facilities. We remain responsible for the processing of personal data we receive under each data transfer and will handle it in accordance with this Privacy Policy.

Your Rights & Choices

You have certain rights and choices regarding your personal information. We are committed to enabling you to exercise these rights:

  • Access and Correction: You have the right to request access to the personal information we hold about you and to ask for corrections of any inaccuracies. If you have an account on our Site, you may review and update some of your information by logging in and editing your profile. For any personal data not editable through your account, you can contact us (see Contact Us below) to request access or correction. We will provide you with a copy of your data or make corrections as required by applicable law.
  • Deletion (Right to Be Forgotten): You can request that we delete the personal information we have collected from you. Upon such request, we will delete your data from our active systems and records, unless retention is required for legal or legitimate business purposes. Please note that data removal may be subject to certain exceptions (for example, we might retain a record of your request or some transactional information for audit purposes). If you wish to close your account or have us delete your information, please contact us with your request.
  • Withdrawal of Consent: If we process your personal information based on your consent (for example, if you consented to receive marketing emails), you have the right to withdraw that consent at any time. To opt out of marketing emails, you can click the “unsubscribe” link in any promotional email you receive, or you may contact us directly to be removed from our mailing list. Once we process your opt-out request, we will cease using your information for that purpose.
  • Opt-Out of Marketing Communications: If you prefer not to receive promotional communications from us, you may opt out. As noted above, you can unsubscribe from emails by using the link provided in those emails or by contacting us with your request. Even if you opt out of marketing messages, we may still send you transactional or account-related communications (such as important updates about your account or changes to this policy).
  • Cookies Choices: As discussed in the Cookies and Analytics section, you have control over cookies. You can set your browser to refuse some or all cookies, or to alert you when cookies are being used. If you choose to disable cookies, certain features of our Site might not function properly. You can also opt out of Google Analytics data collection by using the Google Analytics Opt-out Browser Add-on or other privacy tools.
  • Do Not Track Signals: “Do Not Track” (DNT) is a preference you can set in your browser to signal that you do not wish to be tracked across websites. Our Site currently does not respond differently to DNT signals, but as mentioned, you can manage cookies and analytics as described above. We will update this Privacy Policy if our practices change regarding DNT.
  • California/EEA Privacy Rights: If you are a resident of California or the European Economic Area (EEA) (or other regions with specific privacy laws), you may have additional rights under those laws. This can include the right to know what categories of information we have collected, the right to data portability, or the right to object to certain processing. We will honor all applicable rights under relevant data protection laws. If you have any questions or requests related to your privacy rights under specific regulations (such as the California Consumer Privacy Act or EU General Data Protection Regulation), please contact us and we will assist you.

We will not discriminate against you for exercising any of these rights. To exercise your rights or if you need assistance with any privacy-related requests, please refer to the Contact Us section below.

Children’s Privacy

Our Site and services are not intended for children under 13 years of age, and we do not knowingly collect personal information from anyone under 13. If you are under 13, please do not use or provide any information on this Site, including not using any interactive features or submitting any forms. In the event that we learn we have collected personal data from a child under 13 without verified parental consent, we will promptly delete that information. If you believe that we might have any information from or about a child under 13, please contact us so that we can take appropriate action.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will post the updated policy on this page and update the “Last Updated” date at the top. If the changes are significant, we may also provide a more prominent notice (such as by email notification or a notice on our homepage). We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes to this policy constitutes acceptance of those changes.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

MSP2MVP
Attn: Privacy Team
3200 – 1021 W Hastings St.
Vancouver, BC V6E 0C3
Canada

or use any contact form provided on our Site

We will do our best to address any issues and respond promptly to your inquiries about privacy. If you have a complaint about our handling of your personal information, you may also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. However, we would appreciate the chance to address your concerns first – please contact us and we will work to resolve the issue.