Research Papers
Read in-depth papers covering exploring core verticals, backed by applied research and expert insight.
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Driving Adoption: Change Leadership vs. Change Management in MSP Customer Success
Executive Summary Most MSPs approach transformation work as a technical exercise: design the solution,…
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The Five Levels of Client Business Goals and the Chasms Between Them
Executive Summary During a recent research session conducted by Joe Markert and Kevin Clune,…